I used this product the first time today. I never write reviews but I am so impressed and excited about this product I had to say great job to Loreal! I've been looking for this quality for a long time and I have tried many, many products with price as a minimal concern. My hair felt sleek, soft, shiny and conditioned. It styled eas...ier than normal. And I am so happy with the results; a good hair day with very humid conditions outside (that NEVER happens.) The price is excellent and I love that I can buy it at the grocery or drug store. Thank you Loreal!

yes i love this product . i like how it leaves my hair nice and smooth all day i really do like this straight cream i will buy this again .

it was AMAZING!!! it left my hair so light weight and shinny... i love the way how it straighten my hair so quick and how i did not get any frizz all day long.. im deffinatly gonna be buying the full size product.. it was just great..

My hair is very curly and can be frizzy. This crème left my hair shiny, smooth and pin straight. I used this product after washing with Loreal's Smooth Intense Polishing Shampoo & Conditioner. After blow drying my hair, I flat iron any unruly ends. The Smooth Intense Xtreme Straight Crème protected my strands against the heat of the ...flat iron, while leaving them straight and shiny! I would highly recommend not only this crème, but also the Smooth Polishing Shampoo & Conditioner. I look forward to many more frizz free hair days thanks to Loreal!

I just have to say L'Oreal has gone above and beyond with their new hair products!!! I absolutely LOVE the smooth intense line. The xtreme straight creme leaves my hair silky smooth and radiant!!! Thank you L'Oreal for making a product that I'm so impressed with, that I'll actually take the time to sit down and write a post on it to ...personally thank you. If anyone out there has naturally curly hair and has trouble straightening, GO BUY THIS PRODUCT!!!!