Preference

Luminous, Fade-Defying Color.

Color famous for its luminous quality. Defying fade-out for up to 8 beautiful weeks. With Care Suprême® Conditioner for lasting shine. Voted #1 home haircolor three years in a row by Allure Readers. Available in 50 shades.

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Hair Color

Real Reviews: Superior Preference®

Hair Color

Hair Color Application Video - Superior Preference

Preference - L'Oreal Paris

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Preference - L'Oreal Paris

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Preference - L'Oreal Paris

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About this Brand

ʺThis is absolutely my fave hair color! Gorgeous results everytime. Superior Preference leaves me with shine, great color and great texture and lots of compliments.ʺ

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