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There’s hair color, then there’s Preference color. Our gold standard of beautiful color and shine that defies fade-out for up to 8 weeks. Care Supreme Conditioner with Shine Serum, Vitamin E and UV filter locks in first day color vibrancy and provides soft, luxuriously silky hair. Available in over 50 brilliant shades.
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Can I Help You? Get paired up with perfect-for-you hair color.