Take Command
Of Your Color

Introducing a hair color revolution, Preference Mousse Absolue, the first-ever automatic, reusable hair color.
Take Command Of Your Color
The

Technology

Automatic ColorAutomatic Color

Automatic Color

No mixing needed thanks to its state-of-the-art integrating system. In just one push, color is automatically blended into a smooth foam.

Reusable

A multi-applications system ideal for retouching roots or a second application.

Take the

Consultation

Find the perfect
shade for you.

Answer a few quick questions to make your most amazing color statement yet, plus get a $3 coupon.
Get Started

Your perfect shade:

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Shop the

Collection

How to

Apply

Your Guide to

Reusable Color

1 canister =
  • Short hair

    2 full applications

  • Medium length hair

    1 full application +
    1 touch-up

  • Long hair

    1 full application

  • Just the roots

    Up to 3 touch-ups

From The

Experts and Bloggers