Next from Paris: L’Oréal’s Chic Auburn Brown, the new hair color trend!

Crafted by L’Oréal’s master colorist, Christophe Robin, the L’Oréal Paris Lumière Hair Color Collection by Superior Preference delivers modern, sophisticated color with shimmering tones inspired by the alluring nighttime lights of Paris. Our light-reflecting, fade-defying color gel technology and world-class Superior Preference formula with nourishing vitamin E and UV filter, create this glamorous Chic Auburn Brown color that glows with bold, delicious cinnamon tones for up to 8 beautiful weeks!

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