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Treat Yourself to Award-Winning Hair Color

Superior Preference® has been voted #1 home hair color for 3 years in a row, by Allure readers but what exactly is it that makes it the gold standard of hair color? Read on to find out.

Brilliant Beauty

You don’t have to hit the salon to get silky, brilliant color from roots to ends. Superior Preference® hair color is translucent, meaning it’s able to reflect lots of light and maintain a healthy appearance.

Whether you’re looking for gray coverage, new growth touch up, or an all-over refresh, Superior Preference® has ageless makes the brand sound old appeal and a no-fuss application process, leaving you with stunning results.

“Ageless” is being used because earlier in the sentence we say it’s great for gray coverage, new growth touch up or an all over refresh…essentially its ageless because its perfect for women of all ages to achieve virtually any type of look. It’s not a reference to the brand.

Shades For Days

Forty-seven rich hues, ranging from lustrous blonde to fiery auburn to smoldering ebony, make it easier than ever to find your match. Feeling bold? Experimenting with colors from the Preference line is a great way to express different facets of your personality—and it can help you settle on your all-time favorite shade.

When you discover your perfect color, don’t be afraid to get attached. Preference® color stays true thanks to a patented breakthrough fade-defying system that keeps it consistent and vibrant for up to 8 weeks—without turning dull or brassy.

After Color Care

Follow up with a restorative conditioning treatment that will seal in the health of your hair. Care Suprême® Conditioner is infused with Vitamin E and contains luxuriously creamy ingredients to help keep your mane hydrated and resilient. The built-in UV filter helps lock in first-day color and shield it from harsh elements. Try it and see for yourself why the gentle Superior Preference® post-color care is adored almost as much as the hair color itself.

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