The Science Behind Volume Filler with Filloxane

Do you dream of flaunting the big, fabulous hair that celebrities rock on the red carpet? If you’re part of the large population of women who have fine hair, you may not think it’s possible. Think again: The voluminous locks of both current A-listers like Blake Lively and Adele, and retro glamour queens like Brigitte Bardot and Marilyn Monroe, are now achievable.

Amplifying products are a dime a dozen on the shelf, but L’Oréal Paris Advanced Haircare Volume Filler line is the first of its kind with a new formula with Filloxane, which instantly makes hair feel twice as full and thick.* Imagine that—double the body!

How is that possible? It all comes down to science. Keratin is the densifying protein found in hair, and it’s responsible for how voluptuous strands look. The keratin complex that is found throughout the L’Oréal Paris line of volumizing products penetrates the hair fiber from root to tip, as confirmed by laboratory tests—making for hair that feels thicker.

For the biggest, most glamorous hair, you’ll get the best results by beginning in the shower. Start the thickening process with L’Oréal Paris Volume Filler Thickening Shampoo & Conditioner, which feature lightweight formulations containing Filloxane to immediately add thickness and a lasting volume base to wet hair. The bonus is that any volumizing styling products you use afterward, like Boost It from L’Oreal Paris Advanced Hairstyle, will then work even better by building upon an already-volumized base of hair.

Once a week, maximize your volumizing results by using the L’Oréal Paris Volume Filler Fiber Amplifying Concentrate. Containing the highest concentration of Filloxane at 5 percent, this in-shower treatment generates a thicker feel that endures wash after wash. To experience it, simply shampoo first. Then mix one ampoule of thickening treatment with a bit of Volume Filler Conditioner in your palm, and apply evenly throughout damp hair. Let sit for one to two minutes before rinsing out thoroughly.

After you’ve washed your hair, you can dial up the volume even more by using products that thicken your tresses. L’Oréal Paris Volume Filler Densifying Gelee is a weightless pre-styling treatment that you can use to amp up your style. Once out of the shower, apply a dollop through damp hair, and you’ll see that it instantly melts in to add body and bounce. Blow-dry to activate the product!

For high performance styling needs, how far will you take it? You can turn to the new L’Oréal Paris Boost It line that includes High Lift Creation Spray, Blow Out Heatspray and Volume Inject Mousse. All of these clever helpers are lightweight and offer thermal protection, targeted root lift and bounce for volumized looks that hold the entire day—or night.

Thin hair doesn’t have to be your destiny. You can add volume to your hair when it’s both wet and dry, and you can maximize whatever Mother Nature gave you and turn it into a blessing. So how high will you go? Try L’Oréal Paris Advanced Haircare Volume Filler and Boost It styling products to discover your greatest heights and be ready for your own personal red carpet moment.

*Feels like 2 times more hair based on a consumer test of shampoo and conditioner.

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