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Rich, Radiant, Younger-Looking Hair

Vibrant, shiny hair is a timeless sign of beauty. But hair can sometimes show its age in terms of dullness, damage and, of course, grays. If your locks could use a refresh, the proper care goes beyond gray coverage to formulas that actually improve the condition of your hair. Learn how to restore the vital health, strength and color so emblematic of youthful hair.

How Old is Your Hair?

Over the years, hair can become damaged from daily wear and tear. Brushing, washing, even too vigorous towel-drying can ruffle the cuticle and leave the hair shaft vulnerable. Moisture and melanin depletion (read: dry, graying hair) are also the natural results of aging. The key is to treat hair differently as we age, and give it what it needs: protection before, during and after you color.

The Healthy Hair Diet

Sometimes a vitamin deficiency is responsible for the loss of hair melanin. B vitamins, especially B12, is an important factor in hair pigmentation. So add a supplement to your diet to make sure you’re giving hair growth all the nutrition it needs. The foods you eat can nourish your hair as well as your body. Protein, vitamin D and omega-3 fatty acids help to fortify hair follicles. A diet rich in salmon, avocado, walnuts, sweet potatoes and spinach is particularly beneficial to tresses (not to mention overall health!).

Color: The Many Benefits

Not only does hair color give you a new look, it can leave your hair in better condition than it was before the treatment. Whether it’s going darker, lighter or enhancing your natural color, any one of these treatments has the power to brighten your complexion, instill confidence and give you an age-reversing boost.

Excellence® Creme with Pro-Keratine Complex hair color is the ideal choice for aging hair because it offers amazing gray coverage while deeply conditioning. A must for hair that’s over 50% gray, it has the power to transform dull, dry and coarse strands into a silky, shiny mane—all in mere minutes.

Since gray hairs often grow in with a coarser, drier texture than the rest of your hair, they can be super-resistant to coloring. Excellence Creme has been developed specifically to address this challenge. It protects your hair before, during and after the process. First, a pre-color serum softens hair, seals fragile ends and prepares it to better accept color. Next, the color application keeps hair nourished with the active ingredient, Pro-Keratine™. Finally, an après-coloring deep conditioner safeguards the rich radiance. Make sure you leave color on hair for the full recommended time and keep in mind that stubborn grays may need an extra 10 minutes to fully absorb the formula.

Don’t Forget Aftercare

The products you use in the days and weeks following your hair color are just as important as the treatment itself. You can considerably extend the life of your shade with the right aftercare. Advanced Haircare™ Color Vibrancy Nourishing Shampoo and Conditioner are formulated with an antioxidant and UV filters to maintain the vibrancy and shine of your color. A leave-in protecting spray like the Advanced Haircare Color Vibrancy Dual Protect Spray further safeguards your hair—and scalp—from high-heat styling and the color-fading rays of the sun.

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