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The Best Long-Lasting Lipsticks to Shop for All Day Wear

Kiss smudging and fading goodbye.


July 14, 2023


There are few things more annoying than having your perfectly applied lipstick smudge and fade throughout the day — which is why wearing long-lasting lipstick is non-negotiable. That might feel like a slight exaggeration for some, but we can likely all agree that it would be much better for lipstick to stay in place. 


Whether you’re a fan of nude shades or prefer bold colors, a painted pout ties any makeup look together, and that’s why choosing a long-wear lipstick is just as important as deciding on the right lip color. If you need some product recommendations keep reading, because below, we’re sharing five long-lasting matte lipsticks from L’Oréal Paris so you can knock lip touch-ups off your to-do list.
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Which Type of Lipstick Lasts the Longest?

For lipstick that lasts all day long, look for those with matte or liquid formulas. They’re less likely to rub off like a gloss, and the matte formula adheres better to the skin. Here are five long-lasting drugstore lippies to shop right now.


L’Oréal Paris Colour Riche Intense Volume Matte Lipstick

As the name suggests, this intensely pigmented lipstick offers 16 hours of wear, and the smudge-proof formula contains hyaluronic acid for softer, hydrated lips. The long-lasting, powdery finish never looks flat or dry, it comes in 12 vibrant shades that will suit a variety of skin tones, and the slim bullet packaging means it’ll fit in your purse or pocket with ease.

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L’Oréal Paris Infallible Matte Resistance Liquid Lipstick

This liquid lipstick is the latest addition to L’Oréal Paris’s product lineup, and it’s nothing like those dry, crackly liquid lipsticks that dominated in 2015. Thanks to a powdery-matte finish, it comfortably sits on the lips for up to 16 hours and keeps them hydrated all day long thanks to hyaluronic acid. It comes in 12 ultra-pigmented shades ranging from soft nude pink to deep plum red, and the pointed doe foot applicator makes for easy, precise application.


L’Oréal Paris Colour Riche Matte Lipstick

This traditional lipstick bullet glides on with a creamy texture that dries down matte for a color that won’t budge. It has a hydrating formula that wears comfortably and doesn’t leave lips feeling dry like many other mattes do. Choose from bold pinks to beigey nudes, and for an even more precise application, you can line your lips with the L’Oréal Paris Colour Riche Matte Lip Liner before applying the lipstick.


L’Oréal Paris Infallible Pro-Matte Liquid Lipstick 

Once again, when it comes to long-lasting formulas, you really can’t go wrong with a tried-and-true liquid lipstick. The variety of richly pigmented shades this liquid lipstick comes in offers comfortable, lasting ultra-matte color. Use the pro-sculpt applicator to precisely shape your pout.


L’Oréal Paris Infallible Pro-Last Color

This highly pigmented, ultra-rich collection offers long-lasting and transfer-resistant color that may outlast your night. With vibrant color that doesn’t move for up to 24 hours or dry out your lips, it puts frequent touch-ups in your rearview. The moisturizing pro-seal balm won’t bleed and leaves lips feeling soft and hydrated for the entire day and night.


How Do I Make My Lipstick Last All Day?

Take your long-lasting lipstick picks to the next level with these three tips to make your lip color last even longer.


1. Prep Your Lips

Prepping your lips can help your lipstick formula apply evenly and smoothly, allowing it to live up to its full potential. Smooth your pout by exfoliating with a lip scrub or a damp washcloth 10 minutes before applying your lipstick.


2. Prime and Line Your Lips

Just as you prime your face, priming your lips can increase the lifespan of your lip makeup. Additionally, lip liner can also be used to perfect your lipstick application and help your lipstick last longer. Fill in your lips completely with your lip liner of choice, and it will act as a base for  long-wearing lipstick that prevents feathering and smudging. If you’re wearing matte lipstick, we recommend pairing it with a matte lip liner, like the L’Oréal Paris Colour Riche Matte Lip Liner, for the best results. 


3. Set Your Lip Makeup Like You Set Foundation

It’s understandable to not know if certain types of makeup need to be set. A good rule to remember is when in doubt, reach for setting spray. A setting spray will keep your lipstick (and the rest of your makeup) looking fresh like it was just applied  all day and night. Spritz the L’Oréal Paris Infallible Pro-Spray and Set Make-Up Oil-Free Setting Spray onto your face and lips post-lipstick application, for a long-wearing makeup and lip look.


Next: What Are the Lip Shapes on a Lip Chart?


Photographer: Stephanie Price, Photo Assistant: Evan Mann, Digi Tech: Sergio Colon, Art Director: Hannah Packer, Creative Producers: Becca Solovay and Hannah Lee, Content Director: Shalwah Evans, Visual Designer: Sarah Duvivier, Makeup Artist: Jonet Williamson, Hair Stylist: Daniel Lutz, Wardrobe Stylist: Rika Watanabe, Wardrobe Assistant: Serena Orlando, Model: Dara Woo


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