The New Haircare Must-Have: Treatments

All Hair Types

The New Haircare Must-Have: Treatments The New Haircare Must-Have: Treatments

Bouncy, lush, sleek, shiny…whatever your vision of beautiful hair, it all comes down to healthy, nourished tresses. If you’re only using shampoo and conditioner in pursuit of perfection (but your hair hasn’t gotten the memo), there’s a crucial step missing in your routine: treatments. Beauty-conscious women around the world are already in the know about this secret boost. They use a concentrated hair treatment at least every month and sometimes several times a week. Why? Because, just like they do with their skin, these women have harnessed cutting-edge science to improve the health of their hair.

Why Treat?

Long or short, color-treated or chemically relaxed, worn au natural or styled to the Nth degree—no matter what you do to your hair, the cuticle becomes worn and vulnerable to losing essential nutrients (moisture, protein) and absorbing damaging elements (free radicals, UV rays). The good news is that hair treatments work to restore ultimate shine, strength and beauty.

Feed Your Tresses

Formerly available only in salons, treatments are now available in most places where you buy shampoo and conditioner. Hair treatments like those from L’Oréal Paris are formulated with nutrients that instantly improve your hair’s appearance and, when used regularly, can help prevent future damage. Think of them as intense rehab for your tresses and you’ll understand why an oil, serum, cream or mask is crucial to your haircare habits.

Multi-Tasking Treatments

There are treatments with very specific uses and others that are great multi-taskers. Incorporate a few specific treatments into your routine but always have a versatile, one-size-fits-all product on hand as well. The L'Oréal Paris Extraordinary Oil Transforming Oil-in-Cream is a perfect multi-tasker for dry hair. Formulated with luscious, lightweight oils, this oil-in-water emulsion has endless possibilities: use it before showering as a pre-shampoo treatment, on wet hair before blow drying to lock in moisture, as a night treatment to rejuvenate, or as a finishing touch on dry hair to soften and smooth.

Treatments on the Go

Heading out for a beach weekend? Up to the slopes to spend the day in some powder? Or just out the door for your daily commute? Even on the go, keep hair frizz-free, tame flyaways, and provide quick nourishment with an oil or serum. Try the L'Oréal Paris Extraordinary Oil Lustrous Oil Serum to add instant shine and a silky touch to your hair.

Intensive Treatments

Demanding hair – whether it be dry, frizzy, color-treated, or damaged – needs a little extra TLC beyond conditioning in the shower. Try an intensive rinse-out treatment once or twice a week and let your hair reap the benefits of extra nourishment. Try the L'Oréal Paris Total Repair 5 Damage-Erasing Balm for damaged hair. If you have curly hair, the L'Oréal Paris Extraordinary Oil Curls Re-Nourish Mask is a buttery treatment perfect not only for nourishment but for bouncy, lustrous curls.

When it comes to your hair, the difference between status quo and stellar may only be a treatment away.