I've used feria in the past in different shades and decided to try this one. The dye that I used before this was a similar red shade and lasted about a month and a half before starting to fade. I gave it an extra 2 weeks before coloring again and used the feria in r57, and I have to say I'm so angry with the results. it's been less t...han 2 weeks and I've only shampooed twice and my color looks pinkish almost an orange like color. it looks horrible! I'm greatly disappointed, the color I used previously was cheaper and lasted much longer, it never looked this bad no even after 2 months. I'm going to the salon tomorrow to get this color corrected. thanks loreal for the "color booster technology" and horrible results. I will never buy this again.

Having used Feria for years, I am overwhelmingly disappointed with the change in formulation. Instead of the brilliant red that made made my stylist envious, I now have brown hair with a hint of red. What's the big idea? Now I'm back to searching for another brand to give me the same brilliance. I am very, very disappointed.

R48 is the best color so far. I hope they don't change it or take it away! Color comes out very close to what it looks like on the box ( I naturally have light brown hair). Their reds are amazing which is the reason I never use any other brand. I saw some reviews with other users having problems. If you are having an issue its a user... error because I have used this line for years and its fantastic. If you are going from a naturally dark color to a very light blonde you still need a professional and shouldn't expect a box dye to work well anyway. Other than that, the line is so easy to do at home. My only wish is that they would add more strawberry blonde options so I could go lighter in summer!

I love Feria hair color, I use #56 and it gives my hair a beautiful auburn color with highlights through it. I am complimented all the time on my hair color. I only use Lorel, it is the healthiest hair color I have ever used + it gives me the color I want without damaging my hair.

my hair is black and I have been using this product for the past 2-3 years and it always lightens my hair to pale yellow I love it the box states not recommended for black hair but I never had a problem I have beautiful blond bleached hair ... :)